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Sofema Aviation Services (SAS) www.sassofia.com considers the process of developing a Value Proposition Introduction – What is the role of a Value Proposition? Your company’s value proposition is the core of your competitive advantage and the marketing department is typically tasked with managing the company brand and developing the value proposition. Brand strategy developments and marketing…

Sofema Aviation Services (SAS) www.sassofia.com considers the legal obligations of the Gulf Civil Aviation Authority (GCAA) in respect of Aircraft Certification of Maintenance. Introduction A certificate of release to service shall be issued by appropriately authorised certifying staff on behalf of the organisation when it has been verified that all maintenance ordered has been properly carried out…

Sofema Aviation Services (SAS) www.sassofia.com considers the following selling methods – Transactional, Solution, Consultative & Provocative. Introduction Essentially to successfully engage in the selling process it is necessary to understand what Sales process will engage the target group in the most effective and rewarding way. Consider the following questions as part of your decision-making process:…

Sofema Aviation Services (SAS) www.sassofia.com considers the process and the steps which need to be taken by an organisation receiving EASA Regulatory findings. Introduction To satisfy the obligations of an organisation related to the continuance of an EASA third country approval. The organisation should recognise the following 1/ It is the responsibility of the Business Area…