Steve Bentley CEO of Sofema Group (www.sassofia.com & www.sofemaonline.com) considers the Root Cause Challenges for Aviation Leaders – issues typically connected with a lack of “Management Team” engagement when considering Aviation Errors and the potential consequences which result. Root Cause Analysis – Good, Bad, or Indifferent – How Was it For You? Since Jan 2020…

Our sister company Sofema Online has added the following New training courses to the Aviation Leadership and Management Skills Development Diploma: Aviation Leadership and Management Skills Development – Core Principles of Operational Excellence Aviation Leadership – Introduction to Marketing & Saved the price of 375 EUR until the end of September! Register Today About the…

Aviation Leadership and Management Skills Development – Sofema Aviation Services (SAS) www.sassofia.com considers Distribution Channels. Introduction – How to Manage the Customer Experience Linked to the Buying Process The Buying Process can be considered as a structured process and one in which we can engage successfully: Problem Recognition; Information Search; Evaluation of Alternatives; Purchase Decision;…

Sofema Online (SOL) www.sofemaonline.com considers the optimum process for engaging with the Marketing Mix and the 4 P’s – Product, Price, Place, and Promotion. Introduction The four Ps of marketing—product, price, place, promotion—are often referred to as the marketing mix. These are the key elements involved in marketing a good or service, and they interact…