Down Selling

Sofema Online Manifesto Interview: “Why We Talk You Out of Expensive Courses”

read more
Interview image

January 15, 2026

Steven Bentley

In this interview, Sofema CEO Steve Bentley explains his “partnership-first” strategy for 2026, prioritizing long-term client trust over short-term profits through transparent pricing, “down-selling” unnecessary training, and freezing costs to support aviation budgets. Interviewer: Steve, 2026 is starting with a lot of economic pressure on aviation training budgets. You’ve recently said that Sofema’s goal is sometimes…

Client-First Focus: Your Best Training Opportunity is Our Priority – Why to Down-Sell

read more
Client-First aviation training approach – business professionals discussing tailored training solutions

November 24, 2025

Steven Bentley

At Sofema Aviation Services and Sofema Online, our core philosophy is simple: client satisfaction drives our success, not immediate revenue. We’re proud to announce and reinforce our commitment to a Client-First Policy that ensures you’re always matched with the training solution that best meets your professional needs and budget. Down-Selling: A Testament to Trust What…

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.