Down Selling

Sofema Online Manifesto Interview: “Why We Talk You Out of Expensive Courses”

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Interview image

January 15, 2026

Steven Bentley

In this interview, Sofema CEO Steve Bentley explains his “partnership-first” strategy for 2026, prioritizing long-term client trust over short-term profits through transparent pricing, “down-selling” unnecessary training, and freezing costs to support aviation budgets. Interviewer: Steve, 2026 is starting with a lot of economic pressure on aviation training budgets. You’ve recently said that Sofema’s goal is sometimes…

Client-First Focus: Your Best Training Opportunity is Our Priority – Why to Down-Sell

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Client-First aviation training approach – business professionals discussing tailored training solutions

November 24, 2025

Steven Bentley

At Sofema Aviation Services and Sofema Online, our core philosophy is simple: client satisfaction drives our success, not immediate revenue. We’re proud to announce and reinforce our commitment to a Client-First Policy that ensures you’re always matched with the training solution that best meets your professional needs and budget. Down-Selling: A Testament to Trust What…