Sofema (SAS) www.sassofia.com considers critical issues in creating recruitment marketing materials. Introduction Developing engaging recruitment marketing materials requires a strategic approach that combines clear messaging, creative formats, and consistent branding. Understanding your audience, leveraging various content formats, and continuously refining your materials based on feedback and performance data can help you attract and engage potential…

Our sister company Sofema Online has added the following New training courses to the Aviation Leadership and Management Skills Development Diploma: Aviation Leadership and Management Skills Development – Core Principles of Operational Excellence Aviation Leadership – Introduction to Marketing & Saved the price of 375 EUR until the end of September! Register Today About the…

Aviation Leadership and Management Skills Development – Sofema Aviation Services (SAS) www.sassofia.com considers Distribution Channels. Introduction – How to Manage the Customer Experience Linked to the Buying Process The Buying Process can be considered as a structured process and one in which we can engage successfully: Problem Recognition; Information Search; Evaluation of Alternatives; Purchase Decision;…

Sofema Online (SOL) www.sofemaonline.com considers the optimum process for engaging with the Marketing Mix and the 4 P’s – Product, Price, Place, and Promotion. Introduction The four Ps of marketing—product, price, place, promotion—are often referred to as the marketing mix. These are the key elements involved in marketing a good or service, and they interact…