Aviation Leadership and Management Skills Development – The Marketing Mix and the 4 P’s
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Sofema Online (SOL) www.sofemaonline.com considers the optimum process for engaging with the Marketing Mix and the 4 P’s – Product, Price, Place, and Promotion. Introduction The four Ps of marketing—product, price, place, promotion—are often referred to as the marketing mix. These are the key elements involved in marketing a good or service, and they interact…
