sales management

Persuasion as Part of a Negotiation

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Persuasion

February 20, 2023

Steven Bentley

Sofema Aviation Services (SAS) considers the role of persuasion as part of our negotiating strategy. Persuasion – Introduction Persuasion is described as the process by which a person’s attitudes or behaviour are, without duress, influenced by communications from other people. It is accepted that not all our attempts at persuasion will be successful, in fact,…

Aviation Leadership – The Management of Sales Training & Development

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Sales Training

February 16, 2023

Steven Bentley

Sofema Aviation Services (SAS) considers the best practice behaviour related to Sales Management including Training & Development. Introduction: What is Sales Training? Sales training is a process by which: We develop selling skills so as to increase the ability, knowledge, and experience of the salesmen. To promote specific skills for performing the sales task better…

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