Sofema (SAS) www.sassofia.com considers critical issues in creating recruitment marketing materials. Introduction Developing engaging recruitment marketing materials requires a strategic approach that combines clear messaging, creative formats, and consistent branding. Understanding your audience, leveraging various content formats, and continuously refining your materials based on feedback and performance data can help you attract and engage potential…

Steve Bentley FRAeS CEO of Sofema Aviation Services considers the communication challenges in a “post-enlightened age”. Introduction – The Good Old Days! Best Practice in crisis communication used to acknowledge what was referred to as the  “Golden Hour” Essentially a period (albeit notional) during which the airline crisis management team would have time to activate,…

The Role of Social Media to Communicate as Part of an ERP Using Social Media during an Aviation Accident Incident Event Emergency Response Plan & Social Media How to handle crisis communication on social media Sofema Aviation Services (SAS) www.sassofia.com considers ERP Best Practice in the age of social media. Introduction Aviation accidents because of their…