Sofema Online (SOL) www.sofemaonline.com considers the optimum process for engaging with the Marketing Mix and the 4 P’s – Product, Price, Place, and Promotion. Introduction The four Ps of marketing—product, price, place, promotion—are often referred to as the marketing mix. These are the key elements involved in marketing a good or service, and they interact…

Sofema Aviation Services (SAS) is delighted to announce the availability of our new training: Aviation Leadership – Introduction to Marketing – 1 Day Available as a Classroom or Webinar training – Register at team@sassofia.com What is the training about? The marketing environment is everything your company must take into consideration when developing and presenting a…

Sofema Online (SOL) www.sofemaonline.com looks at how we can deliver operational excellence within our organisations. Introduction Each Business has its own particular set of challenges, some are unique, and some are shared with other organisation in the same industry niche. Challenges can be either external or internal. Some challenges can be disruptive in a major…

Sofema Aviation Services (SAS) is delighted to announce the availability of our new training: Aviation Leadership and Management Skills Development Core Principles of Operational Excellence – 1/2 Day Available as a Classroom or Webinar training – Register at team@sassofia.com What is the training about? The course is specially developed to manage the key challenges and…