Sofema Aviation Services (SAS) www.sassofia.com considers the process of developing a Value Proposition Introduction – What is the role of a Value Proposition? Your company’s value proposition is the core of your competitive advantage and the marketing department is typically tasked with managing the company brand and developing the value proposition. Brand strategy developments and marketing…

Sofema Aviation Services (SAS) www.sassofia.com considers the best practices related to Product Value & Sales Introduction – What do we mean by product value? Product value relates to the totality of benefits which a given product offers to our target customers. Ultimately the overall value of a product will be a measure of the degree to…

Sofema Aviation Services (SAS) www.sassofia.com Considers Auditor Competence concern items related to the performance of EASA Air Traffic Control and Air Navigation Services – ATC & ANS Audits Introduction Auditor competency and development play a significant part in delivering effective audits within the ATC & ANS environment. In conclusion, the performance of EASA-compliant audits of ATC and…

Sofema Aviation Services (SAS) www.sassofia.com considers the key aspects related to types of “Organisational Change” in Aviation. Introduction Organisational change is a crucial aspect of the aviation industry, as the sector is dynamic and constantly evolving. Airlines and other aviation organisations must adapt to various internal and external factors, such as economic conditions, regulatory requirements, and emerging…