At the core of Sofema Aviation Services (SAS) and Sofema Online (SOL) lies a commitment to deliver world-class regulatory training and consultancy services to the global aviation community. Supporting this mission is a dedicated Marketing Operations Team, serving as a strategic driver behind engagement, brand positioning, and measurable business outcomes.
Today, more than ever, marketing is not just about visibility — it’s about intelligent, data-driven outreach that fosters meaningful connections with aviation professionals and organizations. From campaign design and social media execution to performance tracking and real-time engagement, Marketing Operations at SAS and SOL plays a central role in aligning market needs with our value proposition.
What Does Marketing Operations Do for SAS and SOL?
Amplifies Our Brand Across Channels
Marketing Operations ensures that SAS and SOL remain present and relevant in the digital ecosystem — from LinkedIn and targeted email campaigns to organic SEO growth and strategic content marketing. With a global audience engaging across diverse platforms, maintaining message consistency and relevance is key to sustaining our growth.
Drives Strategic Campaign Execution
Each initiative — whether promoting the EASA-Compliant Auditor Training in London, launching a new Diploma Program, or sharing thought leadership via Steve Bentley FRAeS — is underpinned by a structured campaign roadmap. Campaigns are crafted with behavioural insights, compelling CTAs, and segmented targeting strategies, ensuring that each message resonates with its intended audience.
Supports Enrollment and Revenue Growth
Q1 2025 saw Sofema Online enrol nearly 10,000 delegates, a 20% year-on-year increase. Behind this success is an agile Marketing Ops team integrating CRM systems, Mailjet campaigns, and SOL+ member outreach. These efforts have enabled us to reach untapped audience segments while strengthening retention and conversion across our Freedom Pass, PTP, and SOL+ products.
Builds Engagement Through Thought Leadership
From posts that generate thousands of views on LinkedIn to insightful blogs responding to regulatory challenges, Marketing Ops curates and disseminates content that sparks dialogue and builds authority. Posts on compliance culture, SMS effectiveness, and CAMO transformation don’t just inform — they shape the conversation in the aviation training space.
Ensures Agile, Responsive Collaboration
Whether responding to time-sensitive webinar promotions or coordinating social engagement across multiple personas, the team is structured to act fast. Comments, shares, likes, and reshares from company profiles and key team members are now standard operating procedures, ensuring our reach grows organically and authentically.
Leverages Performance Data to Refine Outreach
From Mailjet engagement rates to CRM conversion funnels, Marketing Ops continuously reviews KPIs to ensure each outreach effort delivers maximum impact. For example, targeted messaging to SOL+ members with no previous purchases has already demonstrated strong ROI. Our philosophy is simple: test, measure, learn, and scale.
Marketing Ops in Action: The March 2025–May 2025 Sprint
- Promotions: 20+ targeted campaigns across LinkedIn, email, and SOL/SAS websites
- Webinar Marketing: Successful rollout of the Compliance Auditing Webinar Series landing page and paid PR campaigns
- Thought Leadership: Rapid blog development based on client questions and trending regulatory challenges
- Enrollment Support: Boosted uptake across all major products, including new enrollments in the Aviation Compliance 90-Day Intensive Program
- Crisis Response: Addressed branding inconsistencies (e.g., Facebook link previews) and ensured continuity across digital platforms
Why Marketing Operations Matters
Without a high-functioning Marketing Operations capability, momentum is lost, engagement is limited, and opportunity costs mount. By contrast, at SAS and SOL, the Marketing Operations team enables:
- Faster Go-to-Market for New Initiatives
- Higher Conversion Through Targeted Messaging
- Increased Stakeholder Visibility
- Reduced Silos Between Departments
- Clearer ROI Attribution and Strategic Focus
Looking Ahead
As SAS and SOL continue to evolve, so too will our Marketing Operations — embracing AI-driven personalization, smarter audience segmentation, and even deeper collaboration between Training, Commercial, and Client Solutions Teams.
Our ambition is not just to be seen — it’s to be chosen. To lead not only in volume but in value, relevance, and customer loyalty.
A Final Word from Steve Bentley, FRAeS, CEO
“Our growth is not accidental. It’s the result of a relentless commitment to excellence — and our Marketing Operations team is central to that effort. They ensure our messages land, our clients engage, and our community grows. Marketing is no longer just promotion — it’s strategic alignment.”
Discover our latest training and consultancy services:
www.sassofia.com
www.sofemaonline.com
Email: [email protected]
Tel: +359 2 821 08 06
Tags:
Marketing Operations, Crisis Response, Webinar Marketing, Promotions, Collaboration, Enrollment, Revenue Growth, CTAs, Marketing Release, EASA compliant, London, Steve Bentley FRAeS, Sofema Aviation Services (SAS), Sofema Online (SOL), Diploma program, Leadership, Auditor training
