Sofema Aviation Services (SAS) www.sassofia.com considers the process of developing a Value Proposition Introduction – What is the role of a Value Proposition? Your company’s value proposition is the core of your competitive advantage and the marketing department is typically tasked with managing the company brand and developing the value proposition. Brand strategy developments and marketing…

Sofema Aviation Services (SAS) www.sassofia.com considers the following selling methods – Transactional, Solution, Consultative & Provocative. Introduction Essentially to successfully engage in the selling process it is necessary to understand what Sales process will engage the target group in the most effective and rewarding way. Consider the following questions as part of your decision-making process:…

Sofema Aviation Services (SAS) www.sassofia.com considers the best practices related to Product Value & Sales Introduction – What do we mean by product value? Product value relates to the totality of benefits which a given product offers to our target customers. Ultimately the overall value of a product will be a measure of the degree to…

Sofema Aviation Services (SAS) www.sassofia.com considers the building blocks of an FAA-compliant aviation Safety Management System (SMS) Introduction SMS is a Management led, formal, top-down, organization-wide approach to: Managing safety risks and Assuring the effectiveness of safety risk controls. Includes the following elements: o Procedures, o Practices, and o Policies for the management of safety risk….