Sofema Aviation Services (SAS) www.sassofia.com considers best practice techniques to use Persuasive Speech to drive positive communication which is capable of influencing others in a positive way.
What do we mean by Persuasion?
Essentially, we want to influence a person by way of our communication to either embrace our point of view or adopt our proposed values, attitudes, and beliefs. This means without our intervention the desired outcome may not have happened.
When we are able to understand the mechanism whereby people can be persuaded, it enables us to actively engage in public speaking and to influence the outcome (potentially) in a good way (for us).
It is not unusual that many people allow messages to reach them without any evaluation or analysis, this means they essentially become susceptible to illogical arguments, and half-truths. However, If we encourage an ethical approach, we will try to analyse messages that have the potential to distort information or seek to manipulate. We then have the opportunity to counter our truth, the acceptance of which will rely on our persuasion skills and knowledge.
Is it possible to Change Attitudes, Values, or Beliefs?
Beliefs – Essentially, we hold a belief (maybe true or false) regarding a particular something (Typically beliefs are held independent from any specific evidence)
Value – What we mean by Value is the perception placed by an individual on a “something” regarding its particular worth or importance. Ultimately of course it is our values that drive us to behave in a particular way related to a particular subject.
Attitude – When we consider another person’s attitude, we are considering their willingness or predisposition in respect to how they view a particular message as
- Good or bad
- Negative or Positive
- Right or wrong
Note that these reasons to persuade can be associated with desiring an outcome that could focus on either a positively or negatively biased outcome.
Types of Belief
- Core beliefs are created over a lifetime (Not possible to change core beliefs easily)
- Dispositional beliefs are judgmental based on our general understanding & knowledge
Note: A persuasive speech can indeed influence a person’s particular dispositional beliefs and persuasive speeches can often influence people in three separate ways:
- Building a speaker’s credibility to earn respect as a subject matter expert (SMS)
- To be able to appeal to the emotions, by using feelings including compassion as well as fear and to be able to use this message to not only connect but to also persuade.
- To be able to share logical rationality for our proposition. By using examples, we can make a stronger argument.
Next Steps:
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